Monday, October 26, 2009

ALL STATE INSURANCE COMPANY

The Allstate Corporation NYSE: ALL is the largest publicly held personal lines insurer in the United States and the second-largest of all personal lines insurers in the U.S. Allstate was founded in 1931 as part of Sears, Roebuck and Co.. The company slogan is, "You're in good hands." The current advertising campaign, in use since 2004, asks, "Are you in good hands?" Their current spokesperson is Dennis Haysbert. Allstate sponsors many sporting events, including the Allstate Sugar Bowl, the Allstate 400 at the Brickyard NASCAR race, and the United States Olympic Committee. In 2008, Allstate's total revenue was 29.4 Billion, of which $26.8 Billion came from Property Liability, $2.58 Billion from Allstate Financial Services, and $32 Million from Corporate & Other.[1]

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